Essential text MKTG 307 semester 1, 2026
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
ISBN: 9780170443005
Publication date: 01/12/2020
Edition: 6
Price: $207.00
RRP: $229.99
Format: Paperback
Available stock: 1
Publishing status: Active
Author: Luck, Edwina
Imprint: Cengage Learning Australi
